We could think that because of the increasing competition in the world of technology, the benefits are more distributed. This will be reasonably logical, but not necessarily accurate. Just look at the impressive data from Apple in the last quarter of 2014 to realize that it is not always so.
Apple has beaten a company’s earnings record throughout history in a single quarter. So far has ExxonMobil Oil Company, with 15.9 billion dollars. Now this figure is behind due to Apple’s 18,000 million dollars. Part of this data is due to the resounding sales success of its iPhone 6 with 74.6 million units sold during that period. In 2013, about 51 million mobile phones were sold in the same quarter.
The sales total of the company in the last three months of 2014 were $ 75 million which means a 30% increase over the previous year. This has allowed that after covering all its expenses and paying its shareholders the company directed by Tim Cook has in the bank the figure of 142,000 million euros. As such a high figure is difficult to assimilate; to get an idea is enough to say that it accounts for 39% of the debt, huge debt that has Greece.
Apple and China
If there is a key factor to explain this resounding success of apple Bite Company are the sales it performs in China. More than half of Apple’s revenue is due to iPhone sales, with China being the place where the smartphone was most acquired. 36% of all units sold worldwide were in the Asian giant. Above even the United States.
As not everything can be good news, his other product star the iPad has not achieved such good figures. They were sold in the fourth quarter of 2014 about 21 million, when in the same quarter of 2013 the figure had been 26 million units.
Despite this latest data, Apple certainly makes a great balance this last quarter, not for less.
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