As a professional ascends in his career, technical skills become less important and the success of their performance begins to depend on those skills or competencies, much more concentrates with emotions, which was never polite. Among those skills occupies a prominent place communication. The Spaniards, however, overwhelmed by an exaggerated sense of the ridiculous and nothing trained in the domain of oratory, not highlight precisely in international forums for the gift of the word . And until our scientists recognize that, against the power of persuasion of other foreign colleagues, communication still plays tricks on them at conferences. “In a country where much is improvised and little training, we only remember communication to blame things. For example, after an electoral defeat, the parties always say they have failed to get their message to the people , “says the journalist Manuel Campo Vidal , director of the Institute for Business Communication .
Author of the book ‘Why Spanish communicate so bad?’ (Plaza & Janes), Campo Vidal, like other experts in the subject, argues that our reticence comes from childhood, and blames him an education system which it has focused on the ‘what I mean’ and has overlooked the ‘how to say’ . “Here we have created an educational system where communication is oral when going from teacher to student and written it when he goes to that”.
Form and content
Mercedes Alegre , who has worked 14 years as an actress in professional companies, now helps executives to operate with ease before an audience at the consulting more clear , where all actions are aimed at not separate form and content . “The form and content are inseparable. It is that when you communicate, select your message across in a way that enhances well and help your words. There is a poem by Pedro Salinas which is to say “what are distracts me from what you say”. If you do not go in line with what accounts’ll never make nothing of it, and that’s the key , “Alegre, whose sessions helps senior positions as presidents of multinational says are often extended by six months rate of once a week, “because they do not have time to practice.” “In your case, besides doing breathing exercises and voice, we also work historical speeches, Churchill, for example , to return after theirs , ” says the partner of more clear, whose main purpose is to help students to know. “We are against the courses taught to speak and move in a certain way”.
Monica Perez de las Heras , journalist, shares this same purpose, but relies on techniques emotional intelligence and neuro – linguistic programming (NLP) to teach groups as diverse as nurses and politicians. “First, we need to know to know how to transmit what we have inside. Emotional intelligence is a kind of instruction manual that tells us how we handle our emotions- the sense of guilt, love … -. NLP, however, is a manual on how we are to relate with the others to understand them better; it is said that every person has a map to the same territory. In addition, NLP helps cope with anxiety, fear of public speaking with tools like anchors, with which in a short time can go a long way . “
At the Institute of Business Communication always begin with an audit to identify the needs of the group or student. In this sense, they are not excluded visits speech therapist. And you can do a Demosthenes a sickly shy? Manuel Campo Vidal, whose ideal he would be one who knows how to effectively convey a message and get the audience will understand, commits to make a “reasonable communicator” of someone who, at first, seemed endowed.
The president of the Academy of Sciences and Television Arts believes, with Gabriel García Márquez, that ” the world is divided between those who know and tell stories that do not” . In the first group, Campo Vidal highlights Felipe Gonzalez and Adolfo Suarez in politics and former president of ONO, Eugenio Galdón in the business . “I also like how to structure its conferences Julio Linares , CEO of Telefonica, and how prepared the ‘ power point ‘ Francisco Roman , president of Vodafone Spain , ” says the journalist, who does not forget the coach Pep Guardiola , the phrase “I you are the best, but if you win you will be eternal “is called to lead not a few conferences. “It is an extraordinary exception in the world of sport. I think it was the communicative revelation last year in Spain “.
Mercedes Alegre, meanwhile, encourages reflection among students with questions like this: ” Did not the pope would be boring if not he? Well , the same goes for the boss. Others listen to you because you’re the boss, but that does not mean they do not make an effort to follow your speech or do not disconnect “.
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