Sticking with a single web address is not the only option for businesses looking to maximise their impact online. Here are just a few reasons why snapping up multiple domain names can be an effective strategy that gives you the edge over the competition.
Capitalise on mistakes
Plenty of people make mistakes when entering the address of a site they want to visit, so by buying up domain names which include variations of your standard site but with misspellings included will ensure that they reach your homepage anyway.
Register across multiple TLDs
Top level domains (TLDs) can inspire trust in visitors before they even arrive on your site. Registering your preferred domain name across multiple TLDs, such as .com, .co.uk and .net, can also point people in the right direction if they get this wrong when entering the address.
As with the use of multiple domains with spelling mistakes, this can stop rivals from siphoning potential customers away from your site and will help establish the dominance of your branding online. Experts recommend that individuals as well as businesses secure relevant domain names, rather than risk them ending up in the hands of third parties – https://www.theguardian.com/commentisfree/2013/mar/28/why-everyone-should-register-domain-name.
Domain names as unique marketing tools
Having an established domain name is valuable, but you can take this one step further if you then secure a secondary domain which feeds into the influence of your original web address. This can be tied into a specific marketing campaign, allowing you to set up a separate site for one-off promotions, or as part of a longer term plan that feeds the growth of your business and has a symbiotic relationship with your main site.
Capturing niche markets
Aside from leveraging multiple TLDs to promote your business, you can also create multiple domain names which include relevant keywords for your particular niche and which all redirect to your main site. This can help with broader SEO as well as with local search, with agencies such as http://www.rycomarketing.co.uk/web-design.html, which specialise in web design in Belfast, able to advise on the best route to take.
Of course, millions of domain names are already taken and prices vary, so planning ahead and setting a suitable budget will ensure that you squeeze the maximum amount of value out of your web addresses.