In times of crisis, the undertaking is placing value. To help young entrepreneurs launch their business is one of the objectives of the Centre for Entrepreneurial Initiatives of the Autonomous University of Madrid (CIADEUAM) . This center, pioneer in the Spanish university since its inception in 1998, has helped nearly 10,000 students to identify their business idea and offered tutoring for the realization of 352 projects , of which 170 have already become a company in the university environment.
Isidro de Pablo Lopez, professor of business organization at the Autonomous University of Madrid and director of CIADE-UAM says what the keys to entrepreneurship are. ” There are three basic pillars . The first is to have the right people . A mediocre idea developed by an exceptional team will succeed, however, executed a brilliant idea for a mediocre team will fail , “says De Paul”.
Second, according to the expert, you need a good business model , “in which what specific needs you detail is the customer and what the company proposal, with reference to the market that surrounds him, differentiation with respect competition and the role of suppliers. “
Finally, the director of CIADE opinion, ” it is important to have a good network of relationships. Today, any entrepreneur can think about developing a project alone.” It is necessary to have contacts, agreements, partnerships, etc. with others, to prescribe the product or service or open the door to potential customers, but also need to know who the potential investors, both public and private, which helps the company can go or what infrastructures are at your fingertips.
The CIADE-UAM offers entrepreneurs a number of services in order to provide support throughout the entrepreneurial process, from the inception of the original idea to the consolidation of the merged entity.
But what projects are emerging as those with more future? According to the director of CIADE-UAM, “which offer an innovative proposal. Companies that can bring to market an improvement that allows your customer to save costs, become more efficient or productive. “
CIADE-UAM network works with other organizations that also pursue the goal of promoting the values of entrepreneurship. It has the support of the Caja Madrid Foundation and actively collaborates with entities such as the Regional Employment Service of the Community of Madrid or the Ministry of Science and Innovation.
Each year, the Center convenes Entrepreneur Award University , an award that serves to encourage the development of entrepreneurial initiatives by the university community: teachers, researchers and students. Its eighth edition, held recently, has been a success, with 30% more nominations from previous years.
One of the projects awarded in this edition has been Pema Group , led by Pedro Carmona Gómez, Manuel Quintana Sillero, Ismael Fernandez and Damaris Gomez Carmona. “The idea is to apply an already invented technology, such as infrared thermography, which serves to detect without contact the temperature of any body , the physical activity sector, sport and health in an innovative way , ” says Ismael Fernandez , Pema group.
The novelty is to quantify localized loads of exercise performed by the person taking advantage of the relationship between assimilation efforts of the muscle and the temperature rise thereof. “This yields, as the main result, the information necessary for the prevention and monitoring of injuries , ” says Fernandez.
The sector that is directed Pema Group is characterized by its dynamism and power of growth. “The existence of injury is postulated as one of the great problems, both for the health of athletes and people, and the economy of private and public entities,” says Fernández.
Another project awarded by the CIADE-UAM has been accorded to the Madrid mobile phone company Tink Security SL , created by German Retamosa of Agreda and Luis Sanchez Garcia. “For years, we had the idea of starting our own business, but the crisis has accelerated everything. I was fired from my last job, because they could not pay me, and that’s when I decided. Feel sorry for yourself is not the solution , “says Retamosa. The company is formed by young people between 25 and 29 who have developed a device that enables remote real – time mobile phone companies , with a considerable saving is obtained at the cost of calls.