How to get to grips with responsive web design

Responsive web design is a valuable tool for sites that want to catapult themselves to the top of Google’s results pages in the age of the smartphone. Here are a few tips to help you make the most of this flexible approach to building a website.

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The Basics

At its core, responsive web design enables a site to appear correctly on any device, regardless of the size of its display or the type of connection it is using.

This is especially relevant now that the majority of browsing is done from smartphones. With so many different mobiles of all shapes and sizes around, it is only with a responsive website that you can cater to all visitors.

The Benefits

In addition to being able to attract a broad audience, a responsive site will also have advantages when it comes to search engine optimisation. Google, Bing and other mainstream engines now rank sites not only on the quality and uniqueness of their content, but also according to whether they are mobile-friendly.

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Working with a London SEO agency like will let you ensure that your responsive site is properly optimised and will pass the mobile friendliness checks that search engines carry out.

The Considerations

Responsive design sounds like a great idea on paper, but the practical process of implementing it for your site comes with some caveats and obstacles to consider.

Depending on the size and aspect ratio of each screen that will be used to view your site, the way that content is arranged will differ. In some instances, it is better to cut content for smaller screen devices while making it available on larger gadgets.

Whichever route you take, embracing a mobile-first approach makes sense because of the dominance that smartphones have over browsing at the moment.

You should also keep in mind that visitors need to be able to navigate your site with ease regardless of the device they are using. Having an interface that scales to suit the screen size and input type is important because the combination of a mouse and keyboard is no longer the most common setup.

Factors like icon size come into play, while maintaining a consistent, uniform look even when scalability measures are in place will also be important in creating an effective, modern, responsive site.

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