Six website design tips

To make the most from owning a website, it should be carefully constructed, paying attention to various key considerations. Here are six tips to ensure your website is the best it can be.

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1. Understand your audience

Have a clear idea who you’re targeting your website at. This will influence how you design it, and what methods you use to encourage audiences to visit your site. As well as understanding your audience, ask yourself what you want to achieve from your website and what courses of action you want your visitors to take.

2. Clear navigation

The last thing you want is to go to the effort of getting visitors to your site, only for them to click away because they can’t find what they’re looking for. Cluttered layouts, confusing navigation and vital information that is tucked away are all off-putting for visitors, so make sure that your website’s navigation is as clear and logical as possible.

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3. Include images

Images are a great way to break up blocks of text on your website and showcase the products or services that you offer. Just make sure that you include images that are of good quality, and preferably not stock photos. Knowing where to place your images is crucial for maximum effectiveness, so it’s often a good idea to consult a website design company Gloucester based, or similar will be able to advise.

4. Colour choices

Colours used on your website should not be selected at random, but should be carefully considered to make sure they fit in with your brand and audience criteria. Colours should be easy to read and accessible. Opt for a limited palette, as overuse of colours can look untidy and overbearing.

5. Testimonials

It’s a good idea to include customer testimonials and reviews on your website. According to Forbes, testimonials affirm credibility and trust. Positive reviews about your business are the best form of advertising you can have on your site.

6. Easy to contact

Many websites fail because they make it hard for viewers to find their contact details. Make it easy for audiences to get in touch with you. A ‘contact us’ section is highly recommended, but you might also want to include your phone number or email address at the foot of your home page for easy reference. Consider adding an online chat function, too.

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