Whether you have a personal blog or a corporate blog, there are many actions to be taken within a blog. Comments, fans, visits, sources … but in reality there are a few metrics that are really important in a blog to measure the performance of it. If you hit with those metrics and organize them correctly, in a minute you’ll be able to evaluate if you’re going in the right direction or not.
First of all, there are certain prior tasks:
Define the objectives of the blog: you cannot talk about performance without knowing where you want to go (visibility, win customers, sell courses …).
Set a reasonable deadlines depending on the effort and hours you spend on the blog (I am, for example, fussy about the objectives because I write a daily article from Monday to Friday, if you dedicate less then you have to put yourself in context).
Get some references on the topic of the blog. If it is a very competitive sector for example you have to know to know what we can expect in terms of performance. If it is technology, marketing, productivity, travel or fashion already in the beginning you will have to know that the context is demanding.
The first tip I give you: place the metrics needed to measure blog performance and organize them into a custom dashboard in google analytics. Here is a tutorial to know how to do it:
Important Metrics To Measure The Performance Of Your Blog
Let’s get to the point, depending on the type of blog can vary but these are usually very important in most:
1- % Bounce: This is the% of visits that come to a page of your blog and a few seconds leave. If it is high is bad news, it will mean that your content does not interest or is not what users expected. In a blog is usually higher than a web page. As a reference (take it with tweezers), more than 80% can start to worry you.
2- Number of visits and number of page views: The first little comment. The second if it does not exceed 1.5 for example means that your blog does not encourage you to read more than one article per visit. That can be improved with some plugging of related articles for example if you use wordpress.
3- Visits by source of traffic: Here is to segment the data and take a history of each source of traffic to know which are the most important for your blog and what outstanding subjects you have: improving SEO, virality in social networks….
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4- Conversions inside the blog: What do you want users to do on your blog? Subscribe to the newsletter, download a document, buy a course … These will be “your conversions” in the blog. When you are clear you must enter these two tasks:
Segment this figure with what you consider interesting, the most common is: traffic sources, countries and device (computer, mobile …).
Set these goals in the google analytics blog account. Look at this tutorial to find out how it works:
5- Average duration per session: This is in my opinion very important to see the quality of your content. If you have many visits but are short on the page one of two: either the article was short or did not just hook. A very healthy exercise is to see which pages the user spends the most time with. You go to your account and follow this: behavior / content of the site / all pages. When you have the table click on the time column on page to sort it. Here you will see the pages that capture more interest. The table has to be something like this:
Engagement of the blog: The more participation on the part of the users, the better quality of contents. That does not fail. With engagement you have to look:
Well, if we pull the thread there are many more metrics but these that I have defined are usually important and give you a lot of notion of what is necessary to continue improving performance.
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